Meat Business Fresh Slaughtering

Chicken Production

Charoen Pokphand is the first manufacturer in Taiwan to introduce electric slaughtering equipment for white broiler chickens. After years of efforts, it has adopted a one-stop vertical business strategy from feed, broiler breeders, broiler breeding production to white broiler slaughtering, etc. to strictly control quality and reduce costs. production costs. The current electric slaughtering capacity is approximately 150,000 pigeons per day, and the overall electric slaughtering volume in 2019 was 42.19 million pigeons. The market distribution is 40% in northern Taiwan, 45% in central Taiwan, and 15% in southern Taiwan, accounting for approximately 18% of the overall white broiler market.

In order to allow customers to have more real-time and accurate product information, 100% of the fresh meat products provided to first-hand customers by the meat processing business premises have anti-inspection labels, so that first-hand customers can use a complete tracking mechanism to ensure the safety of the products. Exact source. Charoen Pokphand has also voluntarily uploaded public inspection reports of fresh meat products to the non-retrieval system of the Ministry of Health and Welfare since 2018, and continues to strive to provide safe, fresh, and delicious products and provide customers with more secure consumption choices.

Broiler Industry Integration

In order to promote the local economy in Taiwan's rural areas, reduce carbon emissions during the transportation of imported raw materials, and use seasonal local ingredients to ensure the freshness of products, Charoen Pokphand works closely with local farmers and sets up an automated fresh food slaughtering plant. , engaged in electric poultry slaughtering operations and achieving a consistent process of raising and slaughtering chickens and ducks. In 2019, the proportion of chickens and ducks purchased locally was as high as 92%. Charoen Pokphand will continue to adhere to product quality, food safety and consumer health, prosper the local economy through local procurement, and create a sustainable homeland.