In recent years, Chinese people's health concept has improved, and the sales of white meat have gradually increased. Charoen Pokphand has been actively developing and selling chicken processed products for many years, covering the breakfast industry, catering industry, supermarkets, convenience stores and other markets. In 2019, it produced approximately 1,700 to 2,200 chicken products per month. tons, becoming the leading brand in the market. The market distribution is 45% in northern Taiwan, 25% in central Taiwan, and 30% in southern Taiwan, accounting for approximately 22% of the overall white meat chicken processed products.